It also helps convert customers who reach your app. Like any good blog post meta description, make it catchy, concise, and clear. In addition to mentioning one or two of your app's most powerful features, tell users how your app can benefit them by stating the problem it solves. example: Lyft – “Need a lift? Try Lyft for friendly, affordable rides whenever you need them. Request a ride with the tap of a button and be greeted by a nearby community driver and drive in minutes We'll be at our destination in no time. Well, it's that easy." iTranslate Translator – “iTranslate is the leading translation and dictionary app. Easily translate texts and websites, start voice-to-speech conversations in over 100 languages.
You can use iTranslate whatsapp database abroad without paying roaming charges." Acorns – “Investing was for the wealthy. Now for everyone! Acorns help you regularly save and invest in your own diverse portfolio with small amounts. Start with preliminary changes. Join more than a million people who have taken steps to improve the future. It will be completed in just a few minutes! " You can include up to 4,000 characters, but keep in mind that only 2% of visitors click and read beyond the first five lines that Apple displays by default . Read more: 3 advanced ways to create content to convert Reviews matter So far, everything I've described is 100% under your control.
But there's one important factor that's a little more subtle... user reviews. Online reviews are important in every industry these days, and the AppStore is no exception. Not surprisingly, Apptentive found that almost all of the most successful apps have an average rating of 4.0 or higher, with 60% of people "usually or always checking ratings before downloading an app . " app review sauce The first step, of course, is to build a killer app that people actually want . If your app doesn't make your customers' lives easier or better, you don't need it. But even the best of intentions don't always go according to plan, so you need to make sure that initial hiccups don't permanently degrade your ratings.