The main factor here is how to engage your audience at any given time when they are searching for something relative to the keyword and the intent of the keyword. Search volume is absent for many keywords that provide opportunities. In fact, Google has gone so far as to say that every day its search engine sees 15% of queries it has never seen before (one of the things AI Rank Brain is designed to handle). It is therefore impossible for search volume to even exist as a usable metric for this subset. Advertising Continue reading below Therefore, keywords with seemingly no search volume can still produce extremely attractive search results, which makes those keywords and their subsequent content very important to the searcher. “Instead of relying solely on page titles.
Meta descriptions and body content optimization, this approach to SEO [not relying on search volume] helps agencies and hair masking service consultants consider optimizing the content from a more holistic perspective," says Michael. “Now we can show businesses what other elements need to be on a page, be it table markup, image or video, to show up in the various opportunities on the SERPs” , he adds. "It's a data-driven way to push businesses to create better content." Intent-Based Optimization Many of us understand the concept of intent behind keywords. But anticipating the needs of your audience will only become more important in the future. Google has already confirmed its intention to split its index, which will result in a mobile-first index and a desktop index.
So beyond page-level optimization, we also have device-focused intent. Advertising Continue reading below This is way beyond search volume. And I bet you a steak dinner (or any vegetarian alternative) that Google will eventually turn off search volume completely and it will disappear from our organic search conversations. There are others in the space who believe an intent-based approach is the way marketers should be thinking now. Acronym Media's Mike Grehan spoke about this at length: “We learned early on that creating marketing programs that address customer intent produces better business results. That's why we've spent 20 years helping our clients identify the intent behind customer searches, whether navigational, informational, or transactional in nature. And based on that, we match the intent with the right content response.